The Sunflower Foundation wants to promote the social understanding for the modern monetary system and help people to clarify their individual attitude towards money. In doing so the foundation supports initiatives and projects that help this vision to come true. Above all the foundation makes the interaction between man, woman and money to the subject of discussion on its own platforms:
- The MoneyMuseum, the museum platform for the Western history of money and currency, throws light on money from a historical point of view.
- The MoneyForum, the discussion platform, carries out lecture and discussion events on monetary and economic subjects.
- The MoneyLab, the laboratory and play platform, introduces projects from the field of complementary currencies and provides interactive financial games and quizzes.
With its platforms the foundation is directed at both experts and laymen alike. In doing so its aim is to stimulate a deeper discussion of money, reduce emotional barriers to financial matters and to increase the knowledge of economic and social connections.
The Sunflower Foundation, a foundation under Swiss law, was originally established in 1999 as the umbrella organisation of the MoneyMuseum by the historian and financial entrepreneur Dr Jürg Conzett. The non-commercial, economically and politically independent foundation is financed by participations.
Trademark and name giver of the Sunflower Foundation is the sunflower because of its ability to head for growth all its life in an unintentional, generous manner and with an individual expression.